2023
Master's degree, top of the class
Completed the Master in Blockchain and Digital Currency at the University of Nicosia as the top graduate of the School of Business, and gave the commencement address.
About SatoShe
Bitcoin education that actually reaches women
From a single talk in Zurich to a community that spans borders
At SatoShe we believe financial education should be accessible, empowering and genuinely inclusive, above all for women, who have been underrepresented in finance and technology for far too long.
Why SatoShe exists
Bitcoin is not an investment topic. It is an education topic.
SatoShe began because I wanted to make Bitcoin approachable for women. Away from the idea that it is a punt, a scheme or simply too technical. Towards the moment a woman says: there is far more to this than I assumed.
Our work sits at the intersection of psychology, technology and the financial systems people actually live inside. It is grounded in research, in lived experience and in one shared intention: to make Bitcoin education clear, human and genuinely empowering.
The goal is to normalise Bitcoin education, strengthen financial literacy and help more women understand the systems that shape their lives. That work started in Zurich. It now reaches women in a growing number of countries, which is why so much of what we do is built to work from anywhere.
The path
How SatoShe grew
It all started with a single talk for women in Zurich.
October 2023
The idea for SatoShe
Shortly after finishing the master's degree, the decision takes shape: to pass the knowledge on. The trigger is her own circle of friends, intelligent women who had never looked at the subject properly because nobody had explained it in a way that made it interesting.
February 2024
The first SatoShe Session
One talk for women in Zurich. What began as an attempt to make the subject approachable turned into an evening that has run every month since.
2024
One evening becomes a series
The Sessions become monthly. Podcast invitations follow, along with the first enquiries from companies.
2025
Stage, course and community
Appearances at Bitcoin conferences and finance panels, the launch of our own 8-week programme and the private community, SatoShe Circle.
2026
More than 1,000 women educated
Corporate workshops for Sygnum Bank, Valiant Bank and Swisscom, international collaborations, and a community that now reaches well beyond Zurich.
Soon
SatoShe Stories
Our own podcast is in preparation. Stories from women who have changed their relationship with money.
Founder
Lisa Tscherry
From psychology to Bitcoin: my route ran through psychology and business administration, through HR roles in banking and in healthcare during the pandemic, and on to Bitcoin education.
- M.Sc. Blockchain and Digital Currency, University of Nicosia, top of her class
- M.Sc. Psychology, University of Zurich
- Over 10 years in corporate HR and organisational development
- Board Member of the Bitcoin Association Switzerland
- Guest lecturer in the CAS Crypto and Blockchain programme at HWZ Zurich
I know how it feels to be the only woman in a male-dominated room. And I know how much it is worth to learn with clarity and confidence, without pressure and without being judged. That is exactly what SatoShe is.
What we stand for
What SatoShe stands for
Psychology, not facts alone
Before what someone does with money changes, what she believes about money has to become visible. That perspective runs through every format we offer.
Bitcoin, and nothing else
We work on Bitcoin only, as a store of value and as an instrument of financial self-determination. No trading signals, no investment advice.
Rooms where questions are welcome
There are Bitcoin women in every country. Most of them do not know a single other one nearby and quietly assume they are the exception, when in fact there are far more of them than they think. SatoShe brings them together across borders, in a setting where asking openly is easy, even after years in finance.
Substance over noise
Everything is researched, sourced and built so that you can carry the thinking forward on your own.
Trusted by Swiss banks, law firms and companies
Press & podcasts
SatoShe in the spotlight
Crypto Citizens Network · March 2026
Beyond the Hype: How Women Can Master the Bitcoin Signal and Build Real Wealth
Read the article →Relai Bitcoin Podcast · February 2026 · in German
Bitcoin ist nicht nur für Männer
Listen to the episode →Niko Jilch · April 2026 · in German
Bitcoin-Crash: Warum du jetzt auf keinen Fall verkaufen solltest
Listen to the episode →The tone
What people describe about working together
The word that comes up most is honest, and direct with it. One participant put it this way: Lisa actually engages with the question you asked, instead of steering back to the message she came to deliver. There are plenty of people, she added, who do it the other way round. The tone gets mentioned almost as often, and how it keeps a room calm.
Just as frequent: no showing off. No fear of so-called stupid questions, no jargon used as a status symbol. One piece of feedback called it a mix of lightness and depth, which lands the point well.
And finally, that there is no agenda underneath it. Several people in the audience wrote independently of one another that they could tell this was not about making a sale. In a field where a great many people have something to sell, that is the difference.
From the field
What others say about Lisa's work
★★★★★
«I still remember the pride of seeing you as the top of our university postgraduate level graduants. Your achievements and continuous contributions in the space speak volumes about your dedication. Proud to call you our alumna.»
A. K.
University of Nicosia
★★★★★
«You are changing women's lives, one post, one conversation, one seminar at a time.»
R. G.
Vice president and company spokesperson
Evidence
Three things you cannot buy
Sceptics come, and they stay. A participant from a Swiss bank wrote that she had enjoyed it regardless of how critical you happen to be about the subject. Another said the best part of the evening was meeting people with serious objections. Most people in this field only ever reach those who are convinced already.
Competitors send people our way. Women who run their own financial education offerings invite Lisa as a guest speaker and recommend SatoShe publicly. Nobody does that for someone they experience as a rival. You do it when it means more gets built for everyone.
Companies book again. One talk turns into a workshop, one workshop turns into a second date in the calendar. Universities invite us back. That is the one piece of evidence you cannot stage.
Newsletter
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