Free for you

Bitcoin Starterkit

Your clear way into Bitcoin

A six-page guide

A grounded, substantial introduction for women who want to understand Bitcoin without fighting their way through jargon.

  • What Bitcoin actually is and why it works
  • How to buy safely and store properly
  • Saving plans, security and the most common mistakes
  • Concrete first steps you can take today

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Enter your details and the guide arrives as a PDF right away.

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You might recognise this

Understand Bitcoin without losing yourself

You have been hearing about Bitcoin for years. In the news, from friends, in your professional circle. And every time you think: I really should sit down and read up on this properly.

You know it matters. You also know you should understand it before you make any decision. But the moment you start researching, you are buried under technical terms and contradictory opinions.

What you are looking for is not a quick tip and not a sales pitch. You want a calm, clear introduction that gives you the foundations, so you can decide for yourself whether and how Bitcoin fits into your life.

That is exactly why I wrote this brochure.

The contents

What you will find in the guide

Ten pages that give you the start you have been looking for. No prior knowledge needed.

What Bitcoin actually is

The core idea, explained simply: digital money without a middleman, a fixed supply, accessible anywhere in the world.

Buying and storing safely

How to buy your first Bitcoin through reputable Swiss providers without complications, and what genuinely matters when you store it.

A saving plan instead of speculation

Why the calm, long-term approach makes more sense for most people than any attempt to time the market.

Security from day one

The mistakes beginners make most often, and how to avoid them right from the start.

At a glance

Why this brochure is different

What you get

  • Ten pages, compact and free of filler
  • Written in English, available as a PDF straight away
  • Practical steps written for Switzerland, useful anywhere as orientation
  • Available as a PDF straight away

What you will not find

  • Price predictions
  • Trading signals
  • Promises of getting rich quickly
  • Technical terms without explanation

Who wrote it

Hi, I am Lisa

I founded SatoShe because I am convinced that Bitcoin is one of the most important financial developments of our time, and that women deserve a space where they can learn about it calmly and without pressure.

Over the past years I have accompanied more than a thousand women on that path, in workshops, courses, sessions and one-to-one conversations, in Switzerland and beyond. This brochure is the essence of all those conversations, the most important answers to the questions I am asked most often.

If you feel like going deeper afterwards, I would love to meet you.

  • M.Sc. Blockchain and Digital Currency, University of Nicosia, top of her class
  • M.Sc. Psychology, University of Zurich
  • Board Member of the Bitcoin Association Switzerland
  • Over 1,000 women trained since 2024
Lisa Tscherry, founder of SatoShe

Voices

What women say about SatoShe

★★★★★
"I was sceptical about Bitcoin for years and simply ignored the whole subject. Lisa's approach finally gave me the calm to engage with it myself, without ever feeling talked into anything. Today I understand the foundations and can decide for myself."
Andrea B.
Senior Wealth Manager, Zurich
★★★★★
"I had tried several YouTube videos before and gave up every single time. At SatoShe I felt for the first time that someone was really explaining things at my level, without treating me as slow or burying me in technical terms."
Stefanie L.
Marketing Lead, Bern
★★★★★
"As an entrepreneur, financial self-determination matters enormously to me. Lisa helped me understand Bitcoin as a long-term tool rather than an object of speculation. That changed my whole view of the subject."
Nicole R.
Founder and CEO, Zug
★★★★★
"What I value about SatoShe is the calm, well-founded manner. No promises, no exaggeration, just clear knowledge. I finally feel able to make my own decisions instead of following someone else's recommendations."
Sabine M.
Self-employed architect, Basel
★★★★★
"I have worked in banking for years and thought I knew enough about money. Lisa's explanations opened up connections I had never seen that clearly before. For any woman who genuinely wants to understand Bitcoin, SatoShe is the right place."
Vera S.
Compliance Officer, international bank

Frequently asked

Good to know

Is the brochure really free?
Yes. You receive the complete brochure as a PDF, with no hidden costs and no obligations. Just enter your email address and the download link arrives straight away.
Do I need any prior knowledge?
No. The brochure is written precisely for women who are right at the beginning, or who have started once before and want a clear way back in. Everything is explained from the ground up.
Will I be sent advertising after the download?
You become part of my newsletter, where I share calm, well-founded content about Bitcoin twice a month. No advertising, no sales emails. You can unsubscribe again with one click at any time.
Is this investment advice?
No. SatoShe provides education only, never financial advice. The brochure gives you knowledge so that you can make informed decisions yourself, ideally together with professionals you trust.
What happens after the download?
Over the following days you receive a few personal emails from me with more background and a glimpse of how you can go deeper, if you want to. All at your own pace.
How does the brochure differ from the 8-week programme?
The brochure gives you the most important foundations on ten pages. The 8-week programme is a complete, guided journey with eight modules, live calls and a community, and the next English cohort starts on Monday 8 March 2027. The brochure is the perfect first step to sense whether my approach suits you.

Education, not investment advice

SatoShe teaches how Bitcoin works, what it does and the economic context it sits in. We do not give investment recommendations, we do not manage assets and we do not sell financial products. What you do with what you learn is your own decision, ideally together with professionals you trust.

Ready for your clear way in?

Ten pages. No prior knowledge needed. Just enter your email address and receive the brochure straight away.