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Press & Podcasts

SatoShe in the Spotlight

Articles, podcasts and interviews on Bitcoin, psychology and financial independence for women. The features in CCN are in English, most of the podcast appearances are in German and are marked as such. Everything you need for a media enquiry is in the media kit.

Our own format

SatoShe Stories

The first episode is out.

Until now I have been the guest on other people's shows. In SatoShe Stories the women get the microphone themselves: the moment it clicked, the first wallet of their own and what changed in their thinking afterwards.

In episode 1, Steffi describes how a large Zurich bank put around a hundred pages of investment proposals in front of her, and how little of it made sense. Her advice to women who are just starting out is refreshingly concrete: give yourself three months, do not stop before that, and leave the technology aside at first. The episode is in German.

We invite women from any country to tell their Bitcoin story. In every country there are women who hold Bitcoin, and most of them do not know a single other one around them. Hearing a woman from somewhere else describe the same doubts and the same turning point is what turns a private decision into a shared one. Would you like to tell your story? Write to us, we read every message.

Media archive

Where SatoShe is being talked about

Most recent first. Use the buttons to filter by format.

LinkedIn Live
Pleinert & Partner, with Dr. Helena Pleinert · September 2026

New Finance & New Work

Bitcoin is not a model for how to run a team. And yet there is one point where New Work and Bitcoin meet: in a hierarchy you trust the position, in a self-organised team you trust the rules everyone agreed on. With money, it is the same shift.

Watch the recording →
Podcast
The Digital Edge Podcast, with Françoise Lamotte · August 2026

Closing the Gender Gap in Crypto: Education Over Hype

Why the real barrier is not how difficult the subject is but the setting around it, and why speculation is closer to buying something you do not understand.

Listen to the episode →
Podcast
Weck-up Call, with Alexandra Weck · August 2026 · in German

Psychology Meets Bitcoin: Are Women the Better Investors?

On leaving a major bank for self-employment, on psychology and Bitcoin as a signature of her own, and on why education for women is worth paying for.

Listen to the episode →
Interview
BTC-ECHO, by Tobias Zander · June 2026 · in German, subscribers only

«Many women underestimate how relevant Bitcoin is for them»

A conversation about why Bitcoin is still seen as technical and male-coded, and what changes once women shape the way in for themselves.

Read the interview →
Podcast
Fix the Family, with Susanne Dröber · May 2026 · in German

What Is Money, and Why Every Family Should Understand It

Why families benefit from understanding what money actually is, and why Bitcoin has far less to do with speculation than with deciding for yourself.

Listen to the episode →
Podcast
Was Bitcoin bringt, with Niko Jilch · April 2026 · in German

The Bitcoin Crash: Why Now Is Not the Time to Sell

On the link between inflation and falling product quality, and on why many investors keep the longer time horizon in view when the price moves sharply.

Listen to the episode →
Podcast
21talk, the podcast by 21bitcoin · March 2026 · in German

Your Savings Account Is Making You Poorer. Bitcoin Can Change That

Why traditional saving loses purchasing power to inflation and how Bitcoin can be an alternative.

Listen to the episode →
Article
CCN.com · March 2026

Beyond the Hype: How Women Can Master the Bitcoin Signal and Build Real Wealth

Lisa Tscherry sets out why financial sovereignty and education are the levers that actually matter for women, and how women learn Bitcoin differently once the room is built for them.

Read the article →
Podcast
Céline meets, with Céline Spillmann · February 2026 · in German

Bitcoin Makes Women More Independent, and Every Woman Should Know It

Lisa's path from psychology through a corporate HR career to founding SatoShe, and why financial education is a question of deciding for yourself.

Listen to the episode →
Podcast
The Relai Bitcoin Podcast #115, with Julian Liniger · February 2026 · in German

Bitcoin Is Not a Men's Affair

On Lisa Tscherry's career, her work on the board of the Bitcoin Association Switzerland and why she started a meetup of her own for women.

Listen to the episode →
Podcast
Geldchancen erkennen mit Miss Money, with Stefanie Tschupp · November 2025 · in German

Money Talk with Bitcoin Empowerment Specialist Lisa Tscherry

A conversation about Bitcoin as a route to financial independence for women.

Listen to the episode →
Interview
CCN.com · October 2025

Lisa Tscherry on Psychology, Bitcoin and Empowering Women Through Education

A portrait of the connection between psychology and Bitcoin, and of SatoShe as an education initiative that makes the way in easier for women.

Read the interview →
Article
CCFE · May 2025 · in German

Psychology Meets Bitcoin

How Bitcoin changes the way people think and behave. The biggest hurdle is mental rather than technical: taking responsibility yourself, thinking in longer time horizons and living by the principle «don't trust, verify».

Read the article →
Interview
tippinpoint, by Werner Grundlehner · April 2025 · in German

Bitcoin Is Female

A conversation with Lisa Tscherry, Zana Iseni and Sina Meier about why women are under-represented in Bitcoin and what changes when they have learning spaces of their own and role models to look to.

Read the article →
Podcast
Was Bitcoin bringt, with Niko Jilch · December 2024 · in German

Bitcoin Is Not Just for Nerds

On the Bitcoin meetups for women in Switzerland, why different audiences need different ways in and how to stay calm through a bear market.

Listen to the episode →

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Are you writing about Bitcoin and women?

I am glad to help with interviews, quotes and background conversations, in English or in German. Images and a short biography are in the media kit.