From “Bitcoin? Far too complicated” to “I own it, I control it, I understand it”
Bitcoin education for women who are looking for clarity, not speculation.
Founded by Lisa Tscherry · M.Sc. Blockchain & M.Sc. Psychology
Board Member of the Bitcoin Association Switzerland
Trusted by Swiss banks, law firms, companies and international associations
Where you stand
You make decisions every day, at work, at home, for people who rely on you. Money often works differently. There is a folder someone else keeps, an adviser whose suggestions you sign off, or a partner who has always taken care of it.
And when Bitcoin comes up, the topic tends to be settled quickly. Too technical, too loud, clearly not built for you. Perhaps you tried once, stopped after twenty minutes, and concluded it would carry on fine without you.
Both have less to do with interest than you might think. They have to do with how money is talked about, and who is included in that conversation.
Your first step
Ten pages that take you from your first question to your first amount in self-custody. What Bitcoin is, how to buy safely, how to store it, and the risks named honestly. Reading time about fifteen minutes.
In numbers
Four ways in
There is no right starting point, only the one that fits your life.
When Machines Need Money: a live evening on 9 November with Dr. Tetiana Bordiuh on what AI already decides about you, and why money with fixed rules matters in a world run by algorithms. Online, in English, free.
Register for the webinarStructured, step-by-step learning all the way to holding your own Bitcoin. Enrolment is open continuously.
See the programmeMonthly live calls in English, a private community of women in many countries and priority access to events.
Discover the membershipSatoShe Signals: well-founded Bitcoin insight, twice a month.
Subscribe to the newsletterThe difference
Most Bitcoin education is designed for men. We have created a space where women can ask questions freely, learn at their own pace and connect with others on the same path, wherever in the world they happen to live.
Most people form a view on Bitcoin in under a minute: a scam, a gamble, something for criminals, far too volatile. Those objections are stated with remarkable confidence and rarely rest on anything solid. The point here is to get below the surface first, and to arrive at a view that holds.
Bitcoin touches money, technology, history, psychology and politics at the same time. Anyone interested in how a society works runs into these questions sooner or later. To me this is general knowledge and a skill for the future, not a specialist topic for insiders.
Led by Lisa Tscherry (M.Sc. Blockchain, M.Sc. Psychology, Board Member of the Bitcoin Association Switzerland). Trusted by Swiss banks, fintechs and companies.
Voices
“Lisa explains Bitcoin in language anyone can follow and shares insight you can actually use. Beginners and experienced investors alike can learn from her.”
“Lisa makes complex topics accessible and has built a genuinely supportive learning community. More than 1,000 women have joined since 2024.”
“You are changing women's lives, one conversation and one talk at a time.”
“What a wonderful session. I love seeing you bring more women into the Bitcoin space.”
“Thank you, Lisa, for bringing together a room full of inspiring women. The collective knowledge in that room was simply remarkable.”
“Goosebumps. Thank you for an incredibly insightful evening, with so many inspiring women on stage and in the audience.”
Moments
Monthly evenings in Zurich and online. Curated spaces and honest conversation.
Calendar
A women-only evening that brings AI and Bitcoin into the same room: Dr. Tetiana Bordiuh, Compliance and AI Specialist at JayBee AG, shows where AI already shapes decisions about you, and Lisa explains why money with fixed rules matters more in a world run by algorithms. The recording goes to everyone who registers.
A Saturday afternoon at the Sound of Taste® cooking school. We make Kaiserschmarrn with Kathrin Schwarz, then sit down to coffee and talk about why scarcity means for money what quality means for ingredients.
With Kelly Ann Collins of SheCrypto in Washington: how to talk about Bitcoin at the family table, answer the objections that always come up and step out of a conversation before it turns. The recording goes to everyone who registers.
Offers
For individuals and for companies. All prices in Swiss francs, excluding VAT.
Pre-recorded modules and six months of SatoShe Circle on us.
Monthly live calls in English, a private community across borders, four session credits a year with the annual membership and priority access to events.
Curated evenings with expert insight, networking and practical Bitcoin education. In Zurich, mostly in German, and online.
Tailored Bitcoin education for teams. Trusted by Swiss banks, fintechs and innovation labs.
Individual guidance for your questions, your strategy or the practical steps, self-custody included.
Keynotes, panels and workshops on Bitcoin, women in finance and building wealth in a digital world.
Comparison
Three ways to learn with SatoShe. They lead to the same place and differ in pace and support.
For you if you want to set your own pace and begin straight away.
For you if you want commitment, exchange and personal guidance.
For you if you know the fundamentals and want to stay with it.
SatoShe teaches how Bitcoin works, what it does and the economic context it sits in. We do not give investment recommendations, we do not manage assets and we do not sell financial products. What you do with what you learn is your own decision, ideally together with professionals you trust.
Context
Most headlines are about price swings and speculation. Very few explain why Bitcoin was created, which problem it addresses and why women around the world are starting to look at it again with a better-informed eye.
Bitcoin is not “just an investment”. It is a technological answer to structural problems: inflation, inequality, limited financial sovereignty and a fading trust in institutions.
For women this is particularly relevant, for reasons that can be evidenced. Switzerland, where SatoShe is based, publishes unusually clear figures on this, and the pattern will look familiar in most countries. In Switzerland 58.6 per cent of employed women work part time, compared with 20.9 per cent of men. On top of that come 32.4 hours of unpaid household and family work a week, against 22.0 hours for men.
This feeds straight into retirement provision. A pension from the occupational scheme goes to 53.7 per cent of Swiss women and to 73.1 per cent of men. Across all pensions, the amount women receive is 29.9 per cent lower. At the same time women live on average 3.5 years longer, so their savings have to stretch over a longer period.
Understanding Bitcoin is a future skill women need to make their own. It has nothing to do with appetite for risk, it is about regaining clarity, autonomy and confidence.
Founder
I founded SatoShe after meeting one intelligent woman after another who was curious about Bitcoin but could not find a space that genuinely fitted her.
I know what it feels like to be the only woman in a male-dominated room. And I know how much it is worth to learn with clarity and confidence, without pressure and without being judged. That is exactly what SatoShe is.
Podcast
Conversations with women about their own path to Bitcoin: how they started, what they learned along the way and what they would do differently today.
Laura grew up in the Dominican Republic, in a home where money was never discussed. It was awkward, she says, and she is unusually open about the shame of realising how recently her own financial education began, despite a master’s degree in international commerce. What finally changed her mind was a seven-page document, and what caught her was not the technology but the question of what money actually is and who decides how much of it exists. We also talk about endurance, which she knows from competitive sport: Laura plays Beach Ultimate for the Spanish national team and won bronze at the World Championships.
«Things are not getting expensive. Your money is worth less.»
Press & podcasts
A career podcast asks about salary, and specifically about what is left of it in twenty years. On purchasing power rather than headline pay, on the properties of good money compared with gold, and on why financial education is a question of self-determination for women.
Listen to the episode →A conversation about the barriers that keep women away from Bitcoin, and what the industry could change about them. From the observation that a woman who makes a mistake with money questions her own competence while a man puts it down to bad luck, through to two very concrete requests to event organisers: vegetarian food, and more women on stage. Plus the thought that in five hundred years there will hopefully be no Bitcoin conferences left.
Watch the recording →Bitcoin is not a model for how to run a team. And yet there is one point where New Work and Bitcoin meet: in a hierarchy you trust the position, in a self-organised team you trust the rules everyone agreed on. With money, it is the same shift.
Watch the recording →SatoShe Signals
Well-founded perspectives on Bitcoin, psychology and financial self-determination, together with event updates and curated resources. No spam, unsubscribe at any time.
Common questions
SatoShe teaches how Bitcoin works, what it does and the economic context it sits in. We do not give investment recommendations, we do not manage assets and we do not sell financial products. What you do with what you learn is your own decision, ideally together with professionals you trust.
Join more than 1,000 women who have found their way from confusion to clarity.