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Lisa Tscherry is the Founder and CEO of SatoShe, a Bitcoin company built on one conviction: that financial sovereignty should be accessible to every woman.
With a background in corporate banking and HR at Credit Suisse, Lisa experienced firsthand how traditional financial systems work and where they fall short. Her search for alternatives led her to Bitcoin. What began as personal research became an academic pursuit: she completed a Master’s degree in Blockchain & Digital Currencies while working full-time, graduating top of her class. Combined with her Master’s in Psychology from the University of Zurich, she brings a perspective that is both technically rigorous and deeply human.
In 2024, Lisa founded SatoShe with a clear goal in mind: Bitcoin education that speaks to women, structured, substantive, and free from the noise of speculation and hype. To date, she has educated over 1,000 women across Switzerland and Europe through events, workshops, and online programs. She serves as a Board Member of the Bitcoin Association Switzerland and is the only woman in the country consistently dedicated to Bitcoin education for women.
SatoShe’s flagship offering is an 8-week online program that takes participants from curious to confident, covering monetary history, Bitcoin fundamentals, self-custody, and long-term thinking. Alongside it, the SatoShe global membership community provides ongoing education, macroeconomic analysis, and a space for women to ask real questions and stay informed.
Her mission is straightforward: help women understand the monetary system they are part of and make informed decisions about their financial future.