About Us
At SatoShe, we believe that financial education should be accessible, empowering, and inclusive — especially for women who have long been underrepresented in both finance and technology. Our work sits at the intersection of psychology, technology, and real-world financial systems, grounded in research, lived experience, and a shared mission:
to make Bitcoin education clear, human-centered, and truly empowering.
Lisa Tscherry
Master’s degree in Blockchain and Digital Currency
Lisa Tscherry
Founder & CEO
From Psychology to Bitcoin: Advancing Financial Inclusion & Education
My academic path began in Psychology and Business Administration — disciplines that opened my eyes to how deeply financial systems shape human behavior, well-being, and opportunity. Working in HR at a global bank, I saw the challenges of legacy financial structures from the inside. Later, in the healthcare sector during the pandemic, I witnessed how inequality and systemic inefficiencies ripple through society.
Bitcoin entered my life as more than a curiosity — it felt like a missing puzzle piece. I recognized immediately that this technology could address many of the issues I had seen up close: lack of autonomy, erosion of purchasing power, and limited access to financial tools. I immersed myself in learning, exploring the technological, economic, and societal dimensions of Bitcoin and programmable money.
This led me to pursue the Master’s degree in Blockchain and Digital Currency, which I completed in 2023 as the top graduate of the School of Business. At the graduation ceremony, I had the honor of delivering the keynote speech — highlighting the transformative potential of Bitcoin for individuals and society.
For the past two years, I have dedicated myself to advancing Bitcoin education. Through SatoShe, I host monthly sessions in Zurich, run international webinars and courses, and contribute to a more inclusive ecosystem where women feel informed, confident, and represented.
My mission is simple:
Normalize Bitcoin education, raise financial literacy, and empower more women to understand the systems that shape their lives.
Today, I work at the intersection of education, psychology, and emerging technology — speaking at events, collaborating with organizations, and helping individuals gain clarity and confidence in a rapidly changing financial world.
Thank you for visiting my website.
If you’d like to connect or collaborate, I’d love to hear from you.
Adeela Zafarullah
Events & Marketing Coordinator (Volunteer)
Adeela supports SatoShe across branding, marketing, and event development. Her personal journey into Bitcoin began with a simple question: “What is money?”, which sparked a deep curiosity for financial systems, independence and long-term empowerment. She brings creativity, warmth and structure to the growing SatoShe community.